How the arrival of Amazon will shake up Australia’s retail market

US online shopping giant Amazon is arriving in Australia, and our home-grown retailers better watch their backs.

Amazon Marketplace launched online this morning, releasing a statement inviting businesses to sign up to sell to consumers.

“We are excited to bring thousands of new jobs to Australia, millions of dollars in additional investment, and to empower small Australian businesses,” Amazon said.

It’s great news for shoppers, but will no doubt make our big retailers’ blood collectively run cold.

Among the online juggernaut’s proposed retail offerings will be Amazon Fresh and Amazon Pantry, fresh food delivery services which will aim to take on our major supermarkets.

Already the company is searching for warehouse space in our major cities and IT professionals to facilitate the venture.

Big electronics retailers across the nation will also be under pressure from the e-commerce behemoth.

JB Hi-Fi and Harvey Norman have both seen falls in share prices since the roll-out of Amazon began.

The nation’s total retail spend annually by the end of February was $304 billion, of which $11 billion was spent online. It’s that ever-rising 3.6 percent that Amazon is aiming for.

Some forecasters have predicted the retailer could have 25 percent market share within eight years.

Watch the chickens fly.

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