Georgie Gardner: Amazon.com opened for business today in Australia and was immediately caught out by savvy shoppers. Despite some goods selling for more than in traditional stores, extra competition will means customers will win but struggling retailers will now.
Ross Greenwood: There’s been p[plenty of hype …but now Amazon’s launched in Australia, shoppers might ask: is it all worth the effort?
Shoppers: I’d rather go down the shops and pick it up.
Ross: Gearing up for the launch, Tristan Swanwick, whose sleeping inducing eyewear has been a hit in America.
Tristan Swanwick: In the first 12 months we went from zero to a million dollars.
Ross: But initial observation raises questions about the promised savings.
A Google Mini. At Harvey Norman – $53. At JB Hi-Fi $55. But on Amazon $86.
A Samsung 55 inch MU6100 Television. Harvey Norman – $1495. JB HI-F, $3 more. But Amazon – $1999 …$500 more.
Delivery is a key for Amazon. It promises free delivery in three to seven business days to most parts of Australia if your order is more than $49. But the big hope for retailers is that shoppers think: “Well, if its cheaper in here and I can walk out the door with the goods right now…why wait?”
But on Amazon today…one sellers free delivery time was seven to 15 days. Barely enough time fro Christmas.
Also embarrassing…Amazon’s own product, the Kindle reader was on sale at $179.
Only thing: Officeworks and JB Hi-Fi…twenty dollars cheaper.
Amazon brought its price down straight away.
The message, clearly, keep checking.
Ross Greenwood, Nine News.
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